Trust is a method, not a badge.

Source hierarchy

1. Current product instructions and primary regulatory records.
2. Peer-reviewed human trials and registered protocols.
3. Foundational neuroscience for biological context.
4. Company interviews and pages for attributed company claims.
5. News and trade coverage for context, never sole health-claim support.
6. Testimonials only for experience themes—not causation or expected results.

Claim labels

Established biology: scientific background not unique to the product.

Company statement: attributed manufacturer or founder explanation.

Study finding: a specific result in a defined sample and design.

Editorial inference: a conclusion drawn across sources and labeled as such.

Anecdote: individual experience with material connections disclosed.

Unknown: an important point not established or not publicly verifiable.

Publishing workflow

1. Define the exact claim, product, population, outcome, and timeframe.
2. Locate the strongest available primary source.
3. Extract methods, finding, product form, funding, conflicts, and limitations.
4. Draft plain-language copy that preserves uncertainty.
5. Run editorial, scientific, compliance, accessibility, and link checks.
6. Publish the reviewed date, sources, and correction path.

Corrections

Material factual corrections, changed conclusions, disclosure changes, retractions, and product updates receive a dated note. Cosmetic edits may be silent.